We have more than enough, and yet we keep buying. I help you step off that treadmill, with a wardrobe full of clothes you actually wear.
Source: Amsterdam University of Applied Sciences, research into the Dutch clothing mountain (2017) view the source
There is no getting around it: overconsumption is the topic of this century. We are bombarded with must-haves, new trends and everything they want to sell us, with “personal reasons” why we need it.
But nothing could be further from the truth. We have enough; in fact, we have far too much. With trends and bargains following each other so quickly, we no longer even know what our own taste and style is, let alone what we need to look good.
That needs to change!
Clothing is an important form of expression with a lot of psychology behind it. It is about your own identity: a mix of styles that together make you. How you dress partly determines how you feel, how you see yourself and how you behave.
The quick fix of fast fashion does not fill that deep need for happiness and self-love. Want to be truly on trend? Then you are a hamster on a wheel, always running behind. Fashion has become a throwaway product; surplus stock is burned or shredded.
Take it slow! Building a conscious wardrobe and a style of your own takes some dedication. But believe me: it not only gives you a good feeling about the pieces in your wardrobe, in the end it also saves you money, time and frustration.
Together we look at which angle matters most to you and start there. There is not one right way, there are hundreds. And no, that does not mean you can never buy anything again. You will simply buy differently.
“If every Dutch person bought one item of clothing less per year, it would have more impact than the whole of Rotterdam eating vegetarian for a year.”
“Buy less. Choose well. Make it last.”
“More than 80 billion garments are produced worldwide every year. 75% of them end up in an incinerator or a landfill.”
The first step