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APPARENT JOY

Graduation project Amsterdam Fashion Institute 2014:
SS 2015 collection Peter Pilotto H&M.
This collection reflects the incentives we receive through the influence of the media and how it can create chaos. We are constantly exposed to advertising that wants to tell us what we have to buy, change to ourselves and which highlights what we do not have. This has a huge impact on our happiness and self-image.

This collection is focused on print and the silhouettes are determined by the placement of the prints. There is a lot of noise, movement and color in the prints processed with a cartoon element to symbolize neglect. The elastic fabrics, sporty vibe and bright pop colours give it a young, portable look.

Print | Dessin | Illustration | Technical drawings | Fashion design | Graphic design | Layout